Always a subject everyone cares about...Check out http://accidents-ll.faa.gov/, a super new website from the FAA. The site is entitled "Lessons Learned from Transport Airplane Accidents" and includes such subjects as Airplane Threat Categories and Accident Common Themes.
The AOPA also has an Air Safety Foundation, http://www.aopa.org/asf/safety_topics.html. You don't have to be a member to access the site and just about any topic you'd need information for is included.
A website is a closed door unless people know about it. You may do some of the best Flight Training in the country. Your product or service may be the best on the market. However, if people can't find you when they come looking, what does it matter? Search engines are increasingly important when it comes to the right prospects finding your business. So how does your website smell to search engines?
Hubspot has a helpful SEO tool called Website Grader that will show you how your website stacks up against your competition.
I really like this tool, it has helped us here at Flight Schedule Pro. It points out some of the most important SEO elements and shows you where you can make improvements.
“With all of the excitement surrounding this year’s presidential
election, AOPA members have been asking me, ’Who should I vote for
president?’” said AOPA President Phil Boyer. “Rather than endorsing a
candidate, we asked the campaigns where they stand on GA.”
Are potential students searching the Internet to learn more about flight training? Of course they are! Maybe you're still wondering how to convert your website into a lead generating, customer capturing machine. If so, understanding PageRank is a good start.
On occasion, I consult with people on how they can use Internet Marketing to attract more customers. After all, that's how we've built Flight Schedule Pro over the past 10 years. (Flight Schedule Pro's website now gets over 75,000 unique visitors each month)
The meetings usually start with me asking, "What do you know about search engines?".
When it comes to the Web, Google's PageRank is powerful. How it's calculated is complex, but what you need to know about it's really simple. Google's PageRank is how important Google thinks a web page is. According to Google:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages [important]"
Let's keep it simple. If my web pages are ranked higher by search engines, then my pages will list closer to the top in the search results. If I'm higher in the results, I should get more traffic to my website.
If PageRank has so much to do with links to my web pages, an important thing to ask yourself is this: "How can I get other important websites to link to mine?"
Terwilliger Productions, has just launched a new video entitled "One Six Left", a companion DVD to "One Six Right". For those unfamiliar with "One Six Right", it traces the life, history and struggles of "Southern California's Van Nuys Airport". The photography and music will definitely transport you into the fascinating world of aviation.
"One Six Left" and "One Six Right" are must-sees for anyone who loves aviation as well as those wondering if they really want to learn to fly. Both documentaries are truly inspirational! Lots of action! Will make you feel inspired to support your hometown airport! Have you seen the videos? We'd welcome your comments.
It's exciting that such high quality videos are being made about GA! Has anyone ever flown into Van Nuy's Airport?
Flight Schedule Pro recently launched a mobile version at http://mobile.flightschedulepro.com. It's functionality is read only however in addition to Flight Schedule Pro's SMS messaging being built in, this is a great step in the right direction for users on the go.
The goal of the beta is to get the app in the hands of the users so we can learn more about their wants and needs. Currently, the main functionality enables a user to view a list of the their current reservations and enables company operations staff to view a list of upcoming reservations for their entire fleet.
You must have an existing account to login. If you do, come check it out and let us know what you think.
